Been really difficult lately to stay on top of reading. I just had way too much to do and too many places to be. This is the week I make it all up and get caught up fast. I have a bunch of books on my desk and I’m dedicating time to just knock book after book out. The issue hasn’t been so much getting it done as much as its just having the time lately. Even when I take 5 minutes here and there to read, its been hard. But I’m working through it all and I plan to accomplish my goal no matter what.
This is the year I knock out some really exciting and difficult goals. In fact I’m working on a massive goal. Bigger than this. World record level type stuff. Should be cool, working on it yet, lots of players that need to be aligned before it happens.
Till the next update… Follow me on Twitter for my random posts of anything that comes out of my head. @apinnt
Candide by Voltaire
A satire of a book. About a young man that grows up with the belief instilled by his tutor, all will be well. Things change as he travels the world and all sorts of disasters happen to him and his companions, testing his beliefs.
I think it’s a good read. Shouldn’t be rushed as I would probably say I did. I think its not for everyone. I do recommend it but I think there are quite a few books to read before diving into this one to fully appreciate it.
The Thank You Economy by Gary Vaynerchuk
The logic Gary Vaynerchuk promotes in this book is basically treat your customers like small town america did 50 years ago. Where the local butcher knows what you like and you’re a customer because of the relationship you’ve built with the business and not just the product. Customers today want to be treated like you know them and there needs. They want to be treated special and listened to their needs. He shifts the logic that using social media to just generate sales or traffic is the wrong game to play. You’ve lost if you’re using social media in that way for your business. His logic is using it to constantly be in touch with your customers and not only make them happier but build off the upset customers and improve the service/product off their comments/reviews.
It’s slightly dated. But not by much. Still highly valuable. I would recommend everyone to read it. It changes your opinions on social media for business and how to best utilize it.