Dotcom Secrets by Russell Brunson
Russell dives into concepts and ideas on how he has built his businesses over the years. What works and what didn’t. He has come up with plenty of analogies that help make sense the overall process. He starts with value ladders and builds on to backend and frontend sales. Its a marketers hand book if anything.
Is it worth reading? Maybe. If you don’t have much experience reading marketing material, then this might be a good fit. For someone building funnels already and used to copy designed to convert readers, its kind of boring. I would say if you’re experienced in any way with online marketing, I just skim the last 50 pages. The other stuff is good but really, you could get the idea by just reading the last page of every chapter. I felt like this book could be summed up in about 50-75 pages.