Alan Pinnt - About Me

This is me. Like I said before,  I develop, invent, write, and start businesses. You could call me a serial entrepreneur. 2X Conversions is my company. This is my blog where I write just about everything and anything. Expect me to write about that great book I just read, random thoughts I have in my head, and that cool thing I just bought on Amazon.

I started this blog initially because I wanted a place to post code solutions I found or linux solutions to problems I had. More or less it was a means to remember the solution better and worse case to reference the solution in the future. Plus anything I can do to help others, why not? Now a days, I’m not working on as much code as I was before. Don’t be shocked though when I do write about code or some random tech thing.

Since my life has changed, so should my blog. I decided in November 2017 to start fresh and just delete all my old content. Rebuild the blog and start a new path.

As for more about me, might as well start from the beginning. I think the best beginning is to start at about 14. I woke up one day with what at the time I thought was a great idea. I was gonna sell racing snowmobiles on consignment on the internet. Thing was, I didn’t really know how to build a website. I knew some html, that was about it. But me being me I had and an idea and I ran with it. I didn’t just run with it, I was like a rocket with it. Full bore, 1000% dedication. Long story short, I started the site (pintoracing.com – no longer live), I learned how to code in PHP and ColdFusion (nightmare, don’t ever bring up Coldfusion around me.)  I got to meet all the people I admired and wanted to be like in the snowmobile world. I had decent success with it, I had magically found away to generate a lot of traffic and even got position on Google, MSN (yeah…), Yahoo, Excite, all the other search engines no one even remembers. To this day, not sure how I did it because I wasn’t doing anything with the intention of getting that position, I just got there because I was constantly on forums talking to anyone and everyone that would listen to me. Eventually I decided to shut that business down. Mostly because high school became a thing, the snowmobile racing world was up in the air, and we stopped seeing the snow falls like we used to.


I started working right away when I was 16. Worked for a friend’s family (thank you Billy, Don, Sheila for taking that chance on me) business, I met through the snowmobile business. I worked for them till I was 18. With them I learned about sales, marketing, margins, customer interaction, inventory management, and even asking for the sale. All these things I went through were my college education, they were the stepping stone to where I was suppose to end up.  A business mentor later in my life said, I went to the school of hard knocks. I learned it all on my own. And that’s how I’ve always done it. I’d pick up a book, go do it, or talk to someone that did it and ask them every question under the sun till I understood how to do whatever I was trying to learn. At that job I also learned it was time to grow up and not be a kid anymore. I think my co-workers initially were burdened by me because I was still a kid very much at heart. If I ever do see those guys again, I will have to thank them. Thanks to them I became far better in business and life. After I left there, I was ready for the real world. So I thought.


I wanted to start another company but I wasn’t ready. I had lots of thoughts but no definitive plan. Enter the next job. The next job I took on a whim. I went in to fill an app. Dropped it off, started driving home, and 15 minutes later they called as I was half way home. I went back and did an interview that day. I got the job. They were a startup and growing very fast. I was extremely excited to work there to grow there. I did grow there but not in the way I would have expected. I traveled a lot for them, I did every job I could there, I took on a task and I got it done. I was happy there initially but as things grew other people came on and the environment changed. It changed for the worse and I wasn’t the only one that saw it that way. I learned then that office atmosphere is extremely important and when it changes like that, you need to evaluate things. A few months later I ended up leaving. I learned a lot from that job and everything that came there after. I saw highly manipulative people and what they can do to a work environment.


Then I decided, why not start a company? Seems like the most logical thing to do. Didn’t have much cash, honestly I probably had $100 to put into the business. I was 19 then. Within a week a computer business was born. Smartie Computers. Boy was that a learning experience. I got a lot right and I got a lot wrong. If there was ever a school of hard knocks for me, that was it. I learned everything and I learned it fast. Or I completely failed at it. And there were plenty of failures. I could write a book on everything not to do in a business. But, in a sense it was a good thing. I know better now. I know what I need to do to be successful in any business and I know where I failed. I grew that business for about 2.5 years before I exited it, and sold it. It was extremely stressful (mostly my own doing), plus at the time I was going through a lot in life and with family life. It was the best thing I did to exit the business because mentally I didn’t have anything left in me. My mental, emotional, and physical gas tank was empty.

What was next?

Well, I took a job as a contractor for another company writing software. Another startup. Seems to be a recurring thing in my life. You’ll see that pattern fast if you haven’t already. That company was run fast and loose and everyday was another fire. Their was no real management and just jumping from one thing to the next. Could’ve skipped this job, would’ve been great if I didn’t take it on. Big picture though, I learned even more. Who not to work with. Just because an idea seems good and there is demand doesn’t mean it should exist.

Then went on to the next startup.

I co-founded a car inspection business. Carz Inspection. At the time seemed like a great idea and their was great ideas there but at the end of the day, it wasn’t meant to be. We had success with it and it grew really fast but at the end of the day it was a business with a ceiling. A ceiling we never thought was so low. We found out when a competitor looking to exit, reached out to see if we would buy. They had a billion dollars behind them and they wanted out. It was then I said, this isn’t for me. And I asked myself, where is the future of this business? I saw it and said I have to run, not walk from this business. I saw a future where no one owned cars, everyone just rented cars for the time they needed it. Everything being autonomous. Car ownership at levels of something like 10% or less in the US. After researching it and concluding that is what the future holds, I knew I was right to get out. I got out but it wasn’t painless.


Well you can probably guess, I was thinking, I should start another business. But I didn’t which is great because I needed a break from all that. Even better idea, join a startup! which is what I did. At least this time around it was a great one with a great guy leading the ship.

I joined a company called GoRout, a football tech company. I was brought on as head of hardware engineering. I was set to figure out how to build a mobile web server that could update itself and manage multiple remote devices. It was the fastest pace company I worked for but the best. I learned the true meaning of grind. Working all night, many nights to meet deadlines. Working in the shop non-stop to met production needs. I got really good at flying, travel, and packing a bag in less than 20 minutes. I had a great time and met a ton of amazing people! I spent 1 year there but decided that I needed something else in my life. I didn’t want to keep traveling and I didn’t feel like it was the best place for me anymore. I decided I was gonna focus more on my dream of farming.


Life got in the way, and I had to put farming on the back burner. My Mom was diagnosed with cancer a month after I left GoRout. That was a hard pill to swallow.

I did contract programming for a year, even did a security contract were I setup a network for a company that works with the FBI. That was an interesting experience as well. A whole other world.

And that brings us to today. I now run a conversion optimization company called 2X Conversions.  We do website auditing, conversion optimization, and website performance optimization. I more or less fell into this business, I was never intending to build a business like this but I’m glad I did. I’m quite happy with this business.


Enough about how I got here work wise. When I’m not thinking about all that stuff, I like to cook, grow things hence the desire to farm (because I truly love farming), snowboard, snowmobile, fishing, hunting, wood working, mechanical work, reading, deep thinking, writing, flying, traveling, helping others, being a mentor, and most importantly spending time with my family.


I’ll always be looking for the future and working hard to capture all the opportunities the future holds. I thank you for taking the time to read this and feel free to reach out to me on social media through the links below… or contact me here.


Quotes to live by:

Go do your thing, you’re gonna die, its going to end. Go start that business, ask that person out, quit that bullshit job. You can always get a bullshit job. –

Love is when the other person’s happiness is more important than your own. – H. Jackson Brown Jr.

When everything seems to be going against you, remember that the airplane takes off against the wind, not with it. – Henry Ford

My attitude has always been, if you fall flat on your face, at least you’re moving forward. All you have to do is get back up and try again. – @richardbranson

If we open a quarrel between the past and the present, we shall find we lost the future. – Winston Churchill

Success usually comes to those who are too busy to be looking for it. – Henry David Thoreau

Don’t be afraid to give up the good to go for the great. – John D. Rockefeller

I find that the harder I work, the more luck I seem to have.  – Thomas Jefferson

If you are not willing to risk the usual, you will have to settle for the ordinary. – Jim Rohn

Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas Edison

It is a rough road that leads to the heights of greatness. – Seneca