Candide by Voltaire
A satire of a book. About a young man that grows up with the belief instilled by his tutor, all will be well. Things change as he travels the world and all sorts of disasters happen to him and his companions, testing his beliefs.
I think it’s a good read. Shouldn’t be rushed as I would probably say I did. I think its not for everyone. I do recommend it but I think there are quite a few books to read before diving into this one to fully appreciate it.
The Thank You Economy by Gary Vaynerchuk
The logic Gary Vaynerchuk promotes in this book is basically treat your customers like small town america did 50 years ago. Where the local butcher knows what you like and you’re a customer because of the relationship you’ve built with the business and not just the product. Customers today want to be treated like you know them and there needs. They want to be treated special and listened to their needs. He shifts the logic that using social media to just generate sales or traffic is the wrong game to play. You’ve lost if you’re using social media in that way for your business. His logic is using it to constantly be in touch with your customers and not only make them happier but build off the upset customers and improve the service/product off their comments/reviews.
It’s slightly dated. But not by much. Still highly valuable. I would recommend everyone to read it. It changes your opinions on social media for business and how to best utilize it.
Notes from underground by Fyodor Dostoevsky
I’m going to overly simplify this book. Its a old man living in Russia, a veteran of the Russian civil service, whom recently retired. The book is basically a collection of this fictional mans notes and ramblings of his alienation of society.
Well, where do I start? I picked this book because of Jordan Peterson in one of his YouTube videos. I can understand why he would like this book at lot. It is a very good book but I skipped the forward and that was a mistake. I think I would have loved the book and understood why this is one of 100 books you must read before you die. If you have the time to really read this book and spend time analyzing it, then I would say read it.