What do you want?

This is a question, I think needs to be asked a lot.

What do you want?

What do you want from life?

What matters to you?

Do you want happiness? What does that look like?


Some of the common responses to this are:


Marriage, a good one, both are happy

Success in life




And the list could go on and on….

I think its important to define it, and be specific. If you want that relationship then understanding who that person is that you want, is highly important.

For success, it’s the same. It’s defining, the what. What does that look like. How do you get there. Who are your customers, where do they come from, what do they want?

Maybe you can see a pattern. Its all about knowing. Spending time to define it. Think about it. Write it down. Discuss it. Go after it.


Don’t know what you want?

Simple, go live life. Try new things. As for business, try new marketing methods, join new business networks, talk to other businesses. It’s all about growth. Only way to grow is to reach for the stars, just like plants. You gotta go out and see what you do want and what you don’t. This kind of touches the concept of inversion. Learning what you don’t want is a key process to finding what you do want.

Overall the point of this post is to say, define what you want in life. That is 80% of the challenge. If you can’t define it, you will have a hard time reaching it. Just like sailing a ship from Europe to the US. If you don’t know how to get to the US, or you don’t have much direction, or even where your end point is, you might spend the rest of your life in the ocean.

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